Email Marketing Software Features – Top Autoresponders 2020

AWeber - Aweber

AWeber Review 2020

AWeber was the first email autoresponder I used, as well as still one of the most effective tools readily available for email marketing. This AWeber review for 2020 covers why I still like it so much, and why it is still a terrific selection for lots of people and small business wanting to do some form of email marketing. Email Marketing Software Features

Email advertising and marketing still continues to be among the most effective ways of communicating with both your existing clients and prospective future clients. It allows you to create the ‘personal’ connection and also offer actual worth – developing customer loyalty and also differentiating you from your competitors.

Of all the marketing disciplines around, email advertising and marketing still offers the highest possible ROI when done well. And for that you need an excellent email autoresponder!

What Is AWeber?

Most small companies, and online marketing professionals will at some time wish to construct an email list of existing and prospective clients. They will certainly intend to use email to communicate a series of points to their list, from brand updates, new product or services, or just valuable topical content.

By hand producing and sending individual e-mails to your growing list is not only time consuming, however for the most part very difficult. As your list grows it will certainly not only take you way too much time to send out individual e-mails, yet the majority of email services (like Gmail as an example), will certainly quit you sending a lot of e-mails in one day, counting them as spam.

That’s where an expert email provider is available in, likewise known as an autoresponder.

AWeber is a full function autoresponder email company. It what introduced in 1998, by Tom Kulzer, so it is one of the ‘old boys’ of email marketing. It is conveniently among the much more identified email service providers available with more than 115,000 clients. So brand-new consumers need to have confidence that it is a well developed, well supported provider.

It is tidy, easy to utilize and has most includes email marketing professionals will certainly be trying to find. There has been some criticism that AWeber has actually been left a little behind lately with several of the more recent autoresponder gamers supplying advanced automation features.

However I do not believe that holds true. The price points of these various other solutions rapidly come to be a lot higher than AWeber for the same dimension customer lists. So when you question if you will really make use of all these additional functions, AWeber remains a really solid selection for the majority of marketing experts. Email Marketing Software Features

AWeber Features  Email Marketing Software Features

AWeber does it’s task as an email autoresponder incredibly well. The top quality of the product, it’s schedule as well as deliverability of emails is fantastic. Then add first rate assistance services, and also it’s difficult to look past AWeber.

Some of the key functions consist of;

  • A/B Testing: Sign-up forms and also email titles etc can be split test to really work on improving conversion prices.
  • Auto-Responders: Fully included auto-response for individuals signing up to your email list. You can create automated email sequences enduring days or even months.
  • CAN SPAM Compliance: Meets all anti-spam compliance demands dictated by numerous authorities.
  • Customer Surveys: Can construct surveys, which can substantially improve list open prices and customer engagement.
  • Drip Campaigns: Setup regular automatic e-mails that can be drip-sent bent on targeted email clients over pre-set timeframes.
  • Dynamic Content: Content can be auto-adjusted based on points like client tags as well as activities and so on. You can additionally change the web content making use of personalized areas that were occupied from the client resource.
  • Event Triggered Email: Emails as well as campaigns can be caused by different occasions and also actions finished by your clients. This permits better targeting as well as providing certain info to those that desire it most.
  • Image Library: AWeber has its very own picture library stored in the cloud, which you can contribute to with your own images and also branding.
  • Subscribe Web Forms: Huge range of subscriber sign-up form alternatives, from pre-built design templates to the capacity to build your very own to match branding.
  • Mailing List Management: Tools to handle your customers over time, as your list grows and also company demands alter.
  • Mobile Optimized Emails: This is an area that AWeber have actually really placed effort right into, focusing on web content delivered to mobiles. Offered most e-mails are now continued reading a mobile device this is a really crucial feature.
  • Reporting/Analytics: The capacity to keep track of the efficiency of your email marketing, from specific email open prices, to campaign performance.
  • Template Management: Most points can be templated in AWeber, which boosts efficiency. If you have developed an email design you such as, make it a layout!
  • WYSIWYG Email Editor: A completely drag as well as decrease editor that allows you to see precisely how the email will certainly aim to your end client when it hits their inbox.

If you are new to autoresponders and also email marketing I very suggest inspecting out AWeber. It will certainly supply the finest quality of service for the best cost, and also will certainly fulfill most individuals’s need for a very long time.

Checkout more features in this video.

Try AWeber free for 30 days! – AWeber Communications

AWeber Pricing

One the most effective aspects of AWeber is the price of the solution for the features you get – specifically when beginning. The pricing framework is really basic to adhere to, as well as is based completely on clients. You obtain all the features AWeber has to supply right from the basic plan. And you even reach check out all the attributes totally free!

Below is a straightforward prices breakdown as well as contrast to similar autoresponder service providers.

Aweber Pricing


The only point to be familiar with is the pricing is calculated on the raw variety of “subscribers” you have in your account. This can catch you out in 2 ways;

  • If you have the same email saved right into 2 separate AWeber lists this will be counted twice. You require to be careful how you structure your lists, as well as try to remove any type of replications. Tags are a good way of doing this.
  • Unsubscribes still count to your overall – which does draw a little bit of objection among AWeber users. The solution is to clean up your list routinely as well as remove old as well as unsubscribed e-mails.

Besides that the pricing is straightforward, and also you understand exactly what you are getting.

You can check it out absolutely free, and also obtain a ‘really feel’ for the attributes as well as features prior to you also need to begin spending for the service. Especially if you are on a tight budget if you are developing a list from scrape after that it is unbelievably set you back efficient to begin. Email Marketing Software Features

Aweber Email Deliverability

One of the vital metrics that you should constantly contact your email provider is the deliverability of the e-mails they send on your behalf. So what does that suggest?

They would all most likely be identified as spam if you were to simply attempt and also send out a number of hundred or thousands of e-mails. They would certainly either not even make it to the location, or decline right right into the junk/spam folder.

Autoresponders and also Email Service Providers have a special relationship with the similarity Google etc, to make sure that it is understood they will certainly be sending out mass emails in behalf of their customers. They must work consistently on that connection to maintain the deliverability of their e-mails high.

AWeber does this unbelievably well, and the truth that they have actually been in the ready as long really helps their track record. Not only that, but the speed which they send e-mails is superb.

I have examination accounts that receive any kind of email I may set up to my list, and also I constantly receive it at the time I had set. This is not always the case with other companies, that utilize a queuing system to send e-mails.

Sign-up Forms

The sign-up forms in AWeber are really wonderful as well as is fairly an extensive attribute. It needs to be, considered that this is a vital method to develop as well as expand your email list in the first place. However often it is a location various other autoresponders fail on.

Email Marketing Software Features - AWeber Forms Creation

Join forms can be produce using a large number of layouts, or if you prefer you can build one from scratch. There are a variety of options that can be constructed in, from custom fields for gathering professional information, to establishing tags as well as segmenting your clients.

Once created the forms can be inserted right into other platforms using either HTML or Javascript.

There can be several forms for each subscriber list you have, suggesting you can develop a number of form kinds as well as place them in various areas, all aiming back to the exact same list.

AWeber Campaigns

You can develop numerous computerized email campaigns for any one of your customer lists. Once again, while the automation side of things is basic, it is still effective sufficient for many uses. And also due to the fact that it isn’t bloated with extra functions no person requires, the user interface is straightforward.

Producing a campaign is done using the straightforward drag as well as decline editor. You can drop a collection of seperate e-mails in whatever order you such as, as well as divide them wait times you select, from hours to days.

AWeber Campaign Screen

The automation actually comes from using tags. Establishing a tag can be used as a trigger to start the campaign, as well as at the end of the campaign. New tags can be set via out the campaign relying on what the subscriber does, from opening up the email to clicking particular web links. Email Marketing Software Features

Remarkable Customer Support

AWeber prides itself on its customer support, which is really an incredible differentiator. The client support team are plainly knowledgable, not only with AWeber, yet also with the numerous third party assimilations offered.

Online assistance is readily available either straight on the phone from 8am to 8pm EST (Monday to Friday), or by online chat 24 x 7. There is a worldwide toll free number for those outside the US. If your issue isn’t urgent, and of course you can always email the support team.

Great for Beginners

AWeber is a great location to start for beginners and any person new to email advertising. It is not puffed up with features you don’t need, and provides a tidy and also very easy to use user interface. You will not need to view hrs of training video clips to get you began!

However, there is thorough training as well as assistance offered if you end up being stuck. And due to the fact that AWeber has been around for so long there are numerous 3rd party trainings around to aid if you require it.

The reduced cost factor is likewise friendly for beginners, as well as the fact that you obtain all the features in one rate. The cost just changes as you expand your email list gradually.

Does AWeber Allow Affiliate Marketing?

This is a really important question! One of the great things is that yes, AWeber does enable Affiliate Marketing! Then AWeber is definitely a great start, if you are an affiliate marketer and looking for a solid autoresponder provider.

So what does that mean? As an affiliate marketer one of your biggest possessions will be your contact list. These are people that ideally have shown some interest in the product or services you are promoting. As is so often stated, “the value remains in the list”.

The majority of instances the contact list will certainly be a list of email addresses. As a marketing expert you will certainly use this email list to send regular emails promoting things. As an ‘Affiliate’ Marketer you will certainly be promoting other individuals products and services, not necessarily ones that you have created on your own. So you will certainly be sending out emails with links installed, linking back to another person’s products.

Due to the inadequate behavior of some affiliate online marketers, that do make use of a mass spam strategy, numerous autoresponders companies reject to permit affiliate marketing on their systems. This is to secure their online reputation and therefore deliverability data. If you try and also send e-mails out with ingrained links that appear like affiliate web links, they might shut-down your account.

Yet AWeber is just one of the few companies that are taken into consideration “affiliate” friendly. That does not indicate you can go spamming your affiliate web links all over. If you are abusing their email service, AWeber will start to crack down. You will certainly be informed when your open rates go down, with recommendations about how to repair them.

As always, excellent web content is the best course. Supplying worth and high quality content to your email subscribers, carefully sprinkled with Calls To Action and also affiliate links will certainly always provide the greatest possibility of success.

AWeber Pros

In addition to the AWeber includes noted over my favourite pros are;

  • Signup forms support both HTML as well as Javascript – offers wonderful flexibility how to spread and utilize your customer sign-up forms across numerous platforms.
  • Supports tagging by email click – permitting to be extremely certain around activities caused relying on which links are clicked in any email.
  • Full featured 30-day free trial – so you can actually test out what you are obtaining.
  • Nice interface for producing autoresponder emails – outstanding email ‘drag and also decline’ builder.
  • Integrates well with great deals of 3rd party tools and also services – allowing for simple ways to capture your clients on numerous platforms.
  • Really excellent client support – including numerous means to contact and also connect with a live individual.
  • Affiliate Marketing friendly – which few email service providers allow for.

AWeber Cons

As good as AWeber is, there are always points we would certainly such as to see enhanced. They consist of;

  • Automation is a little restricted. While much more sophisticated automation is feasible, it does obtain a little ‘clunky’ using tags to quit email sequence as well as pressure start an additional.
  • Monthly expense computed using list size (including any replicate e-mails), and also unsubscribes.
  • Emails are sent out fixed to one-time area, meaning your email will certainly be sent at different times of day, depending on where your clients are. You can not target the very same regional distribution time.

Again, these are really little problems, as well as ones any kind of local business or beginner with email marketing shouldn’t see.

AWeber Autoresponder Summary

AWeber is a terrific option for an email autoresponder for the majority of people seeking a solid email service provider. While it does not have some of the a lot more innovative attributes, such as complicated automations, it greater than offsets this effortlessly of use, accessibility, deliverability and basic assistance.

AWeber is absolutely the place to get started if you are new to email marketing.

If you have an email list and also are looking to utilise it with email advertising then AWeber is a great place to start, as well as will likely service all your requirements for a long time.

As well as the very best point is you can examine out all the attributes of AWeber utilizing their free trial! Email Marketing Software Features